How we measure recovered revenue without turning correlation into ROI.

Attribution comes before automation. The pilot defines the measurement rule before executing campaigns.

1. Define the at-risk slot

Time, court, price, lead time, historical utilisation, risk reason and likely sell-through without intervention.

2. Define the baseline

We compare against appropriate windows and behaviours. A booking after an intervention is not automatically incremental revenue.

3. Record intervention

Cohort, channel, message, incentive, cost and time.

4. Adjust value

Discounts, credits, refunds and displaced bookings are considered where applicable.

5. Report uncertainty

Reporting separates associated gross booking value from the best estimate of net incremental revenue.