One booking core without locking the club into one channel.
Booking stops being just a calendar: it feeds CRM, match formation, acquisition, retention and revenue attribution.
One booking core. Many demand channels.
FillMyCourt can operate native booking while connecting to external channels where APIs, exports, contracts and permissions allow. The goal is to reduce lock-in without giving up useful distribution.
One consistent model of venue, court, slot, price and booking state.
Native booking when the club wants direct control.
The core supports a visual calendar, booking rules, pricing, waitlists, recurring booking, cancellation policies, checkout and match formation. Native booking immediately feeds CRM, revenue attribution and automation.
Connectors without fake promises.
External systems enter through adapters. Where authorised read/write access exists, sync, reservation locks and conflict prevention can be implemented. Where access is export/read-only, FillMyCourt operates within that boundary or routes into the official channel.
Distribution without dependence.
A club can remain present on channels that acquire new players while increasing repeat direct booking. Economics are measured by source, distribution cost, margin and retention — without confusing payment processing with marketplace fees.
Player experience is separate from the B2B brand.
Players can use a club white-label app or an international cross-club network under a separate consumer brand. FillMyCourt remains the booking/revenue core underneath and may appear only as “Powered by FillMyCourt”.