Guided demo · fictional data

Start with the money leaking out. Then follow the machine that recovers it.

Every screen keeps the owner's economics visible. The demo shows outcomes and product layers without publishing proprietary decision rules.

Addressable leak€8,629/mo
Recovered gross€1,294/mo
External channel fees at risk€780/mo
Net recovery gain+€838/mo
01 · Revenue Map

Where the money is leaking

The system values expiring inventory and separates empty capacity from genuinely addressable opportunities.

Booked revenue€72,460
Unsold capacity€39,223
Addressable leakage€8,629
Recovered gross€1,294
Net recovery gain+€838
Court-hour leak mapIllustrative
06
09
12
15
18
21
MONTUEWEDTHUFRI
02 · Demand Engine

What FillMyCourt does

The method stays inside the platform; the owner sees the opportunity queue, actions and euro-denominated outcome.

01Revenue Map

Economic value per slot and event.

€ queue
02Audience Intelligence

Behavioural signals form relevant demand.

117 players
03Decision Layer

Priority, timing, channel and intensity.

Proprietary
04Activation

Configured channels run without daily staff work.

42 actions
05Attribution

Booking and costs reconciled to baseline.

€ outcome
03 · Distribution

Acquire broadly. Retain directly.

Marketplaces can keep acquiring demand; the FillMyCourt core keeps inventory, CRM and economics in one view.

External reachPlaytomicMATCHiCourtReserveSportyHQOther adapters
FILLMYCOURT COREInventory + CRM + Attribution

Connector-ready; we never pretend an integration exists when it does not.

Owned demandClub app/webMessagingMembershipOpen matchesDirect booking
Channel economics · illustrativeP&L
Online booking GMV€40,000
External share65%
Illustrative blended fee3.0%
Repeat shifted direct40%
Potential reduction€312/mo
04 · Booking & CRM

Booking, customer context and the revenue queue in the same core.

The club can use native booking or keep external systems connected where authorised access exists.

Admin booking calendarLive inventory
C1
C2
C3
C4
10:00
Booked
€28
€28 risk
Booked
11:30
€30
Booked
3/4
€30
13:00
€30 risk
€30
Booked
€30
Automated Player CRMNo manual tagging
PlayerVisitsValueLifecycleFit
Sofia11€412At riskTue 11
João18€633ActiveOpen match
Inês5€188Off-peakWed 13:30
05 · Player Apps

Two player surfaces. One operating core.

Club app for retention and direct booking; cross-club network for discovery and acquisition.

WHITE-LABEL CLUB APP

Cascais Racket Club

Powered by FillMyCourt
CRCCascais Racket Club
●
We found a match for you

Thu 19:30 · 3/4 · Level 3.2–3.8

Book directWallet · member pricing · push
Match mediaReplay · highlights · coaching clips
Powered by FillMyCourt
CROSS-CLUB NETWORK

International Booking Network

consumer brand TBD
◎Cross-club network
⌕
Play anywhere

Discover clubs, courts and open matches.

Cascais Racket Club2 open matches€28
Lisboa IndoorSquash · 1 court€22
Powered by FillMyCourt
06 · Media

Booking → recording → highlights → social

A specialist provider handles capture/AI; FillMyCourt links entitlement, player and booking.

BookingPlayer + court + consent
→
ProviderCapture / stream / AI
→
FillMyCourtMatch + CRM record
→
PlayerReplay / clips / share
PlaySight

Squash/racket video, streaming and analysis workflows.

Wingfield

Padel/tennis video, stats and highlights.

Save My Play

Replay, AI clips, coaching and social.

Spiideo

Enterprise capture and cloud broadcast.

07 · Scale

The same core from one venue to a distributed network

Hierarchy, policy, BI, branding, security and APIs in a multi-tenant model.

Network
  • Portugal
    • Lisbon Region
      • Club A
      • Club B
    • North
  • Spain
    • Madrid
    • Barcelona
Network Control CentreFictional view
Venues1.284
Courts8.740
Markets23
Occupancy68%