Measure first. Automate second. Scale only what proves value.

FillMyCourt treats courts as perishable inventory, but does not call every empty hour “recoverable revenue”.

1. Map the economics of inventory

By court and daypart we measure price, utilisation, cancellations, released inventory, incomplete games and the probability a slot would sell without intervention.

2. Separate four numbers

Unsold capacity is all unbooked inventory. Addressable leak is the portion where an intervention is plausible. Recovered gross is revenue associated with an intervention. Net incremental accounts for incentives, fees, refunds and displaced bookings where applicable.

3. Update CRM automatically

Recency, frequency, value, preferred time, level, partners and behaviour can feed dynamic segments. The goal is to remove daily list maintenance and admin work.

4. Execute without publishing the playbook

The club sees governance, opportunity queues, channels and outcomes. Scoring, thresholds, cohort rules, sequencing and escalation remain inside the product/service.

5. Booking inside the revenue loop

In the MVP pilot, Booking Hub can combine FillMyCourt native booking with authorised connectors to existing systems. Technical availability depends on provider APIs/exports and rules. Where no connector exists, the flow can route into the club's official booking channel.

6. Federation and network model

A federation can use the front-end as a participating-club directory and booking layer. The aim is to unify discovery and availability without forcing every member to replace its current system.

7. Attribution before execution

The measurement rule is agreed before uplift is reported. A booking that occurs after an action is not automatically counted as incremental revenue.