The club brand in front. FillMyCourt underneath.
The player does not need a public FillMyCourt account. The same core can power a club white-label app and an international cross-club network.
Club white-label app.
The player sees the club brand: logo, colours, icon, booking, memberships, wallet, open matches, push notifications and match media. The implementation should use one shared app engine rather than a separate codebase per club.
Cross-club network for acquisition.
A second consumer experience — under a separate brand to be defined — can support discovery, booking, open matches and travel use cases across clubs. That product serves acquisition; FillMyCourt remains the B2B core.
Portable identity; tenant-private CRM.
Identity, sport, level, public profile and consent can be portable where authorised. Spend, visit history, churn risk, segmentation, internal notes and LTV remain private to the club.
Direct economics.
Owned app/web booking reduces repeat-demand dependence on external distribution, while marketplaces and the cross-club network remain useful for incremental acquisition.